Erdem
Tokmakoglu
Scaling SaaS & tech platforms into predictable revenue engines. Trusted partner to C-suite and equity partners across hypergrowth, PE exits, and commercial transformation.
built from the ground up
$150M → $500M+ engineered
managed
Verticals Scaled
The work starts with the system.
Revenue systems fail in predictable ways — not from lack of ambition, but from infrastructure that wasn't designed for the current stage. Siloed GTM functions. Forecasts disconnected from pipeline reality. Commercial processes stitched together rather than intentionally built. I design the systems that fix the underlying structure.
"Sustainable scale is not achieved through incremental improvements, but through deliberate system design."
The work has ranged from rebuilding a Market-to-Cash operating model at a NYSE-listed company to architecting the revenue infrastructure behind a 3.3× ARR growth trajectory and $5.3B PE exit. What stays consistent: design before you scale, and build for durability rather than speed.
I work with executive teams and equity partners who need a clear-eyed read on where the commercial system is breaking — and an operator who can build the fix. Not a consultant who delivers a deck. Someone who owns the outcome.
- MBA — Kellogg School of Management, Northwestern University
- MA in Finance — Yonsei University
- BA in Economics — Kongju National University (Korean Government Scholar)
- ExperiGreen — PE-backed $100M ARR subscription platform (operating model, analytics & growth strategy)
- Salesforce — Advisory Board Member (enterprise GTM & AI product strategy)
- Forrester Master of Business Cases, Customer Experience & B2B Marketing
- Project Management Professional (PMI)
- Certified Scrum Product Owner (CSPO)
- Salesforce Certified Administrator & Pardot Specialist
Where I operate
Bringing together strategy, operations, and infrastructure to build commercial systems that scale.
Designing and implementing integrated Market-to-Cash systems — connecting pipeline generation, quoting, contracting, billing, and forecasting into a unified operating infrastructure.
Building scalable go-to-market models that align sales, marketing, and customer success around a unified customer lifecycle — from demand generation through retention and expansion.
Leading data-driven commercial transformations for PE-backed and public companies — improving operating leverage, forecasting accuracy, and margin performance ahead of exits and IPOs.
Work in action
Selected engagements across public and PE-backed SaaS platforms.
Systemizing Growth at Public Scale
Redesigned Ibotta's commercial operating model from a fragmented, enterprise-led system into an integrated Market-to-Cash revenue engine — connecting strategy, execution, and infrastructure across the full revenue lifecycle.
Building a Growth Engine Ahead of a $5.3B Exit
Architected the revenue operating system at Modernizing Medicine during rapid PE scaling — driving 3.3× ARR growth and five post-merger GTM integrations ahead of the company's landmark exit.
Sharing the playbook
Speaking on commercial transformation, AI-era GTM operations, and building scalable revenue systems.
Panelist exploring how AI is reshaping commercial excellence — covering buyer behavior shifts, seller effectiveness in an AI-enabled environment, and the new operating model required to compete and win.
Frameworks for understanding where a company sits on the enterprise maturity curve — from Revenue Model and GTM Fit through Scalability, Sustainability, and beyond — and what operational priorities each stage demands.
Presented a precision-growth framework addressing the John Wanamaker problem in B2B sales — tying pipeline activity back to revenue outcomes through closed-loop data feedback. Covered marketing signal quality, sales process optimization, and closed-loop data feedback systems that tie pipeline activity back to revenue outcomes — turning gut-feel spend into measurable, repeatable growth.
Working with companies navigating
commercial transformation.
If you're scaling a revenue team, restructuring a GTM motion, or building infrastructure ahead of an exit — let's talk about what the system needs to look like.
Start a ConversationLet's talk revenue
Whether you're navigating a commercial transformation, preparing for an exit, or building a GTM engine from scratch — reach out.